What do you have planned for the Super Bowl this Sunday? Whether you're tuning in for the game or Coldplay and Beyonce, we imagine that a majority of you will also tune in for the advertisements.
Fortunately for those too eager to wait for kickoff, you no longer have to.
In 2011, Volkswagen and LA-based ad agency, Deutsch, turned a page in brand exposure. On the Wednesday leading up to the big game, "The Force" made its grand debut on YouTube. For clarification, the pre-game launch of "The Force" was purely intentional. Sure, a pre-launch may have been a risk in the past, but today you'll find that majority of this year's ads have already made their Internet debut. Not to mention "The Force" now boasts more than 63-million hits on YouTube.
What did you love most about the commercial? If it was the pint-sized Darth Vader, we're right there with you. If it was the Volkswagen Passat, we have plenty of those too. Our dealership offers a wide selection of Volkswagen models and we can't wait to take you for a test drive.